Brisbane X

“What’s the big deal with designer bikinis?” I hear you ask! In recent times designer bikinis have gained massive popularity with women around the world. With the millions of different styles and colour combinations available the choices seem really endless. These bikinis can range from the standard one-piece swimsuit that covers most of the body, to g-string bikinis to suit women with exotic tastes, and also two piece bikinis that complement any body type, size and skin tone.

Contrary to common belief, G-string bikinis are growing more and more popular every year, even during winter! This type of swimsuit can make you look super sexy on the beach and also help avoid the dreaded tan lines that the one-piece swimsuit seems to have no solution for.

A great advantage of opting for designer bikinis is that you can mix and match the top and the bottom. So go ahead and explore different colours, sizes, shades, and designs and before you know it you have a winner that is guaranteed to turn heads in the beach. With summer not too far away this may be the best time to get in shape and do your homework to find the perfect bikini, and who knows, you may even consider entering a bikini contest and showing the competition what being sexy is all about!

Other options include string bikinis (also known as micro bikinis ), which cover very little of the body. As with choosing a regular designer bikini you should try out different colours first. Keep this little tip in mind… if you are already tanned then opt for lighter colours (I find the lime or hot pink looks really good with a tanned skin). Lastly, if you feel uncomfortable wearing your string bikini in public then don’t as it defeats the purpose of why you bought them in the first place.

For a great range of super sexy designer bikinis head to www.zannebikinis.com and see what is in store this season!

Marketing bikini-contest string-bikinis micro-bikinis

Everyone is getting on the bandwagon. Large institutions successfully use eBay auctions to offload excess inventory, the Postal Service rids itself of unclaimed merchandise, police departments sell confiscated goods. Thousands of nonprofits are doing business with eBay.

Are eBay auctions the fundraiser’s cash machine or are the dangling cash-carrots never quite reachable?

There you have both ends of the online auction spectrum. Likely, your organisation’s ability to generate donations in this fashion lies somewhere in between, hopefully toward the high end. Merely registering an account with eBay doesn’t guarantee that sellers will be prompted to donate part of an item’s selling price to your group. Or that buyers will gobble up your items. Philanthropically minded people are only beginning to see online auctions as a serious avenue of charitable donations.

Successfully trading on eBay is far more than a mechanical process. You’ll need staff and/or volunteer commitment, and sales and marketing know-how. It takes little skill to get on the bandwagon; it takes a lot not to fall off.

There are several main reasons to use eBay as part of your overall fundraising plan. Not because its the cool thing to do. Not because it takes the place of person-to-person campaigning.
But because:
* EBay enables your group to reach a huge, new market of non-constituents, uncultivated strangers who will immediately participate in funding your projects by buying your items.

*You can fit a few hundred people in an in-house auction room, but you can reach millions online.

*You’ll capture new prospects. A percentage of buyers will turn out to be donors to future campaigns if your follow-through is sound. Otherwise, why not simply run an online membership auction from your organisation’s web site?

* It’s cost effective. No space to rent, tickets to sell, caterers to hire, and so on.

* Its novelty will captivate volunteers who are used to performing the same campaign tasks year after year.

How you can capture a profitable share of this new market depends on the sales direction you take, the items you offer, how they’re presented, and your game plan.

Direct and Community Selling
You’ll obviously receive the most income and acquire the most new prospects if your group uses donated items to auction. For nonprofits, eBay terms this “Direct Selling.” It’s the same technique used by organisations that produce in-house, live auctions by soliciting in-kind gifts.

“Community Selling” is a term eBay uses to describe the process whereby sellers designate all or part of the selling price to an organisation. This offers your present donors new opportunities to support your drive.

For example, the Smith’s annual gift is $125. Your latest newsletter describes and promotes the benefits to the campaign from members selling unwanted items on eBay. The Browns’ decide that two 17″ hand painted platters are items they haven’t used for years. They list them on eBay at $19.95 each and designate your group to receive 80% of the selling price.

The remaining 20%, they figure, will take care of shipping. The platters each sell for $25. You have an additional donation from the Browns of $40. If 99 other present donors did the same you’d have an additional $4,000 on top of their cash gifts. And what about the members who couldn’t afford to give you cash donations? Surely, many of them would find an item or two to sell on eBay on your behalf. So, you see, the potential for raising funds through eBay is real, but eBay is only the vehicle, not the driving force. Selling the concept is the organisation’s job.

What Items to Offer?
While it’s been shown that many non-constituent eBay buyers react favorably to knowing that proceeds of a sale are helping fund a nonprofit organisation, their interest is driven by an item’s appeal, not necessarily an organisation’s mission.

People will buy anything, especially when they think they’re getting a deal. Last time I looked, a set of 10 real cattle teeth was about to be auctioned for $7.99. But since you’re in the serious business of raising money, not running online garage sales, offering genuine collectable teeth will do little to help fund your annual budget. Stay away from trinkets when soliciting direct selling items if possible. However, memorabilia is a natural for online auctions.

The more your items play to a universal audience the more they’ll be seen, and the higher the selling price. For example, a vintage Cowboy type belt buckle from a city in Arizona could sell to a local organisation member or be even more valuable to an Australian outback buyer.

Most everything sells on eBay, but collectibles have always been big sellers, also electronics in all categories, music, books and games. Everyone has a few old books and CDs lying around that you can convert to cash by selling them on ebay. And certainly one-time, high profile items with special appeal, like seats in a corporate box at a big game. Or a trip to the Barrier Reef.

If your group, school or club is looking for school fundraising ideas and easy fundraiser ideas, have a look at Goldstar Gifts and Stationary’s easy to manage ideas for fundraising.

Marketing

A mailing is often the most cost effective way to reach many prospects. Sending letters also is a simple way to raise money. There is no need to recruit, train, manage and motivate a large workforce. A handful of people can run the entire operation. And you will find you will get a lot more volunteers to fold and stuff envelopes than to cold-call potential contributors. That’s not to say all one must do is write a letter, post or e-mail it, and wait for the returns.

What makes mail fundraising campaigns difficult is that they are one-sided. No allowance exists for a campaign member to personally motivate prospects. The most enthusiastic letter simply cannot match the conversation between a skilled fundraiser and an open-minded potential supporter. Lacking aggressive salesmanship, only minimum gifts can be expected, no matter how well written the solicitation letter and enclosures may be.

Here’s another angle to ponder. Assume that I’m a small-donation prospect with some interest in your charity. There’s a good chance that I’ll donate generously to your appeal if you knock on my door or phone because your enthusiasm and presentation will be hard to resist. And how many other organisations will solicit me in these ways? Very few. But send me a solicitation letter and you place your request in the midst of enormous competition for my same donation dollar. And because it’s a letter, I have little problem withstanding its impersonal nature. If your organisation is not among my very favorites, you won’t receive a contribution of any consequence.

You see, although I think highly of your charity, I have a desk piled high with fundraising letters, from the best known national charities to all sorts of noteworthy sporting and local groups. I am saturated with mail appeals. After sorting through them and making my top-ranked selections, I find my charitable budget is about depleted. But I still care about your cause, so here’s five dollars to show you my heart’s in the right place.

With these factors as a downside, mail solicitations produce highly profitable income derived from small-gifts for organizations that plan and carry out meticulous programs. However, first-class mailing programs get extremely involved, both creatively and from a marketing standpoint. There are six elements to understand before considering a direct mail campaign:

1. Mail solicitation is an ongoing component of annual fundraising programs. In capital campaigning, letter writing is a tool for wrapping up an appeal and giving thanks.

2. Ongoing mail appeals focus equally on retaining and upgrading present contributors while discovering and cultivating new prospects to make up for donors lost to attrition and to enlarge the group of donors. Present givers won’t always be an available source of funding.

3. Donors via mail don’t come free. Depending on the package, to obtain a new contributor, you can spend from $1.30 to $1.60 (or more) for each initial dollar raised from that person.

4. Mail programs are long-term propositions and instant financial rewards are unusual.

5. Be clear who you designate as a donor and who you label a prospect. Donors are people currently contributing to your charity. Someone who gave you a gift two years ago or a person who once contributed a painting to your auction are prospects, not donors. Get used to thinking of three distinct groups: current donors, past donor prospects, and new prospects.

6. Some prospects have more interest in and knowledge about your organisation than others. Cultivated potential donors are first approached because they represent the highest rate of return. For instance, a past donor prospect is a better bet to send you a new donation than someone who once came to a special event that you held. The person who came to the special event is more likely to fund you than someone who never heard of your group.

In planning a full scale mail campaign, don’t lose sight of the fundamental fundraising requirements. Make sure your project has compelling goals, high visibility, specific, attractive, and timely needs.

Additionally, make sure your group has start-up funds on hand for what can become a relatively large investment to get the program rolling. For example, depending on the scale of your operation, you might want to engage a letter shop or mail house to provide the many functions necessary to get your direct mail package to recipients. This is an expensive proposition.

Or you might opt to subscribe to an online software provider to help drive your mail program. Since the highest percentage of return comes from current contributors, they are the first group to target. If a goal is reachable by only contacting these people, expenses will be minimal and your problems will be solved. If that’s not realistic, additional prospects who might fund your project would need to be reached. That’s fine so long as you realize that their percentage of return will be far less than supporters.

For instance, you send a letter to current donors and perhaps {30|40|50} percent of them respond with {donations|gifts}. A letter sent to brand-new {potential donors|prospects} typically yields responses of around 0.5 percent to 2 percent. Until you’ve won over a new potential {donor|giver}, don’t expect relatively large {donations|contributions}. A return of 5 percent to 12 percent can be expected from present donors.

If your group, school or {sports club|club} is looking for fundraising ideas and easy fundraisers, have a look at Goldstar Gifts and Stationery’s easy to manage ideas for fundraising.

Marketing fundraising ideas fundraisers

Unless you are thinking about keeping your old car and passing it on to someone else, you will eventually need to sell it. There’s many ways to sell it, but first let’s discuss the preparation of your vehicle prior to advertising or trading.

Presentation is the major factor
The first thing one should consider when selling an old vehicle is how you can sell it for more money. The technique, which most people seem to overlook, is to simply make it look absolutely fantastic!

This does not mean just washing and vacuuming it, although that’s a good start. It is the overall preparation and detailing that gets a good price. This is a well-known secret of most used car dealers.

You would be surprised to see the condition of some of the vehicles they purchase, but after a few hours in the detailing shop you wouldn’t think it was the same vehicle! The best advice to anyone selling his or her car, is to have a professional car detail carried out. This will cost you around the $200 mark and it will be money well invested.

It will, in effect, save you hours of hard work trying to do it yourself with nowhere near the same result. This alone will add hundreds of dollars to your vehicle, particularly when selling privately.

I know of people who have had their vehicle detailed and fallen back in love with their car deciding not to go ahead with the sale.

Once the detailing has been completed you should make sure any small flaws are repaired. It is also important that you have the service books and any relative mechanical history at the ready, as this is now becoming a major factor when buying or selling a used vehicle. If a service is due or near due, make sure you have it done prior to selling. This will give a prospective buyer an appreciation of how well you have kept your vehicle.

What is your car really worth?
Before you start selling your vehicle, either privately or to a dealer, you must know its market value. There is nothing worse than advertising your vehicle with a highly inflated price tag.

One way to find out the approximate price of your vehicle is by studying the used car section of your local newspapers, which will give you a reasonable guide. Another way is to look in dealership yards to see what price similar vehicles are being sold for, but you must remember these vehicles have margins built into them to cover the dealership’s operating costs and over-stock.

Alternatively, the internet can provide a wealth of information on vehicle valuations. This is only web-based information and is generalised, so it does not give you accurate pricing on your own vehicle because of the specific condition and accessories fitted.

Web sites where you can gather this type of information are the individual dealership web sites and vehicle pricing-guide sites such as www.redbook.com.au and www.glassguide.com.au

This information is only to assist you in making a qualified and rational decision when buying or selling your vehicle. Remember, these sites are to be used only as a guideline, they are not entirely accurate as they do not take into consideration the individual buying or selling parameters within the different states.

There are always variations to the rules about pricing, so you should follow your intuition when setting a price and be sure to leave room for negotiating in your asking price. Your starting price should be higher than the price for which you really want to sell your vehicle.

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Marketing classic-car-rental vintage-car-hire

Often featured in the media as the seat of government of the European Union (EU), Brussels is much more than a city of bureaucrats. It is a meeting point all the diverse cultures in Europe, and exudes a unique multicultural energy.

Brussels is not only the home of the EU. The Belgian capital is a lively and beautiful city in its own right, a town rich in history and full of places to see. Designated the cultural capital of Europe in 2000, Brussels is no mere town of faceless bureaucrats. It has its own tale to tell.

A stronghold in the middle of a river.
The name Brussels (Bruocsella) is first written about in 966. It means “chapel in a swamp”, and likely refers to its location on the Senne River. The settlement itself had probably been founded between three and four hundred years previously. The earliest fortification on Brussels Island dates back to around the end of the 10th century.

Central Brussels.
The story of Grand Place (in French, or Grote Markt in Dutch), the town square located at the centre of Brussels, leads us on a journey through the city’s history. Grand Place was created as a market and business square, but soon attracted the trade guilds and city administrators.

They built magnificent guildhalls and government buildings as a testament to their power and affluence, Brussels became one of Europe’s most important trading and banking centres during the High Middle Ages and would remain so until 1695, when French cannons bombarded the city for three days, levelling Grand Place and reducing much of the city to rocks and ashes. It was rebuilt quickly, and the guildhalls that currently stand on Grand Place bear witness to the city’s renewal.

Grand Place remains a favourite gathering place for residents and tourists alike. Many of its countless restaurants, cafes and hotels are open around the clock.

Brussels city hall.
The Hotel de Ville (Brussels city hall), completed in 1450, is an architectural crown even among the grandiose guildhalls and buildings around it. Its facade was one of the few structures to survive the French bombardment of 1695. With its 96-metre-tall tower topped by a golden statue of St. Michael and the dragon, the Hotel de Ville is Brussels’ most recognizable landmark, visible from every part of the historic old town.

A different kind of city emblem.
Most visitors consider the statue called Manneken Pis (literally, “the boy peeing”) at the corner of the Rue de l’Etuve and Rue des Grands Charmes to be the symbol of Brussels. Just who the little boy in this work by sculptor Heironimus Dusquesnoy is supposed to be is an unsolved mystery. In any case, the cheeky lad is certainly one of the city’s main visitor attractions. Meanwhile, his girl counterpart, the Jeanneken Pis, can be found at the end of a cul-de-sac called Impasse de la Fidelite near La Grand Place. The citizens of [the city~Brussels} have always been in favour of equal rights, and if that meant commissioning a statue of a similarly cheeky little girl, so be it. The statue was dedicated in 1987.

The giant molecule.
The 102-metre-high Atomium is another symbol of Brussels. It began its existence as an exhibition hall built for the 1958 World Fair. It represents an iron molecule, magnified 165 thousand million times. The tubes connecting the nine atomic particles are actually conduits containing escalators and walkways.

Due to its use of futuristic materials and interesting design, it has long been considered both an architectural icon and an impressive piece of civic monumental sculpture.

Within, the Atomium still houses the occasional exhibition on topics related to nuclear technology, aeronautics, astronomy and meteorology. Inside the uppermost sphere is a restaurant that affords a beautiful view of the entire city, weather permitting.

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Marketing tiger airways travel europe brussels

Some people have a different perspective on stockmarket declines. They see the low stock prices as an opportunity to get a bargain.

During times of market turbulence, it is our natural instinct to protect our assets and distance ourselves from risk. While this reaction is not surprising, it can also mean losing out on growth opportunities created during volatile periods.

Warren Buffet, one of the world’s wisest professional investors, believes market slumps from another perspective, saying “Look at market fluctuations as your friend rather than your enemy; profit from folly rather than participate in it.”

Generally when we see a lower price for something we want we rush in for a good deal, however it can be quite the opposite with shares. Why is it that we treat shares that have dropped in price with dread? Share prices of a listed firm can fall for a number of factors.

Lately we have seen the share prices of a number of good companies with sound balance sheets be negatively affected due to a rush to sell as a result of the economic crisis.

Despite the uncertain trading environment, fund managers are constantly checking the market for investment opportunities. Many superannuation managers are searching to find shares in healthy companies with strong balance sheets and dividends. For example Australian companies such as household names like David Jones have delivered strong profits after tax and dividends in 2008. However during 2008, David Jones’ share price fell by more than 30%.

Identifying opportunities
Not all businesses will be affected by the world economic crisis similarly. Some industries are more prone to the business cycle than others.

Companies who deal in of basic goods and services continue on almost unchanged, for example we all need to eat - so food producers aren’t as affected as much as tourism, retail or luxury goods.

Australia’s population growth is at a 19 year peak and growing at 1.7% per annum. Australia’s growing population provides increasing demand for goods and services as people need food, housing, cars, etc. Unlike many overseas countries, Australia benefits from two key factors: a high population growth rate and a high demand for housing.

Population growth is nearly double that of the US while Germany has negative population growth. In the US there is an over-supply of housing while Australia suffers from a lack of supply. The combination of limited housing and a rising population will create growing demand for housing which will support further construction and provide opportunities for the building industry.

The value of companies
Many people view businesses with falling share prices with fear, but we need to take a look under the bonnet of these companies to determine why. Have they borrowed heavily?

What industry are they in? Are they competitive against their peers? Only by answering these questions, can we know if their stock value has fallen for valid reasons or if the company is indeed on sale.

When investing, many professional investors look for companies with high and maintainable dividends, strong balance sheets and substantial cash flow. These companies are more likely to outlast the volatility storm and may give you a greater return when the market moves into the next phase of recovery and
beyond.

Before you consider changing your strategy, you should see a professional. Having a financial planner and a long-term financial plan can give you confidence to manage the effects of market cycles. With the right advice you can ensure your investments are tailored to your risk profile and time horizon, giving you the certainty of knowing you’re doing what’s right for you. This article brought to you by a Brisbane business consultant who offers sales training courses and a web design brisbane. Distribution by seo packages. BS1004

Interesting Stuff, Marketing, Opinion Australia, investing, shares

You have found a business for sale, you have bought it, so what now? With all the pieces of your new business just about in place, there is a crucial Issue to discuss, You. The most important ingredient in small business is the owner, and the most important ingredient in the owner is their attitude to both the business, and their customers.

Your attitude will to a great degree govern your success in business. Some people when they leave their jobs to start up their own business, unravel and get lazy. This is probably due to the fact they are no longer intimidated by the boss into doing the right thing. Self discipline can be a real problem with some people, they just can’t motivate themselves without some degree of external pressure. This, I believe is the biggest problem you will face.

You should watch for the warning signs, opening late, closing early, having long lunches, never getting jobs finished on time or at all, not returning calls, letting accounting paperwork lag behind, taking days off because you couldn’t be bothered working and so on. It is so easy to slip into bad habits, so be aware.

Try and remain accustomed to at least working the same hours as you were in your employed job and set yourself targets. Targets and goals will impose pressure on you to perform.

The next attitude problem comes from lack of determination.

Some small business owners fall to pieces every time there is problem or a crisis. This style of attitude will also assist you to go out of business very quickly.

You must never give up, for your own sake you must push on because you will strike plenty of problems and go through several serious crisis’s before things settle down, this is common to all new businesses.

The best thing to do is work through the problem in a calm and systematic way. Whilst you may feel at the time “this is the end” and “I’ve had enough”, this is a normal reaction that will pass. It often helps to join business groups and talk to other business owners about common problems.

You then must solve the problem and keep going. I’m sure attitude and determination has a lot to do with the 90% of businesses that fail. It’s ridiculous to think that a business goes down the drain because the owner had a poor attitude or “had a wobbly”, but it does happen. Make sure you’re not one of them.

The last issue to discuss is your attitude to customers. Keep this in mind, regardless of whether you like the particular person, all customers contribute to your profitability and success so treat them with respect and courtesy. It’s amazing how quickly customers will desert you if they feel you are rude to them. No customers - no money — no business! Always remain courteous, helpful and above all friendly, never allow personal or business problems to raise their heads in front of customers.The future of your business is in your hands.

==

If you are looking for a business for sale have a look at what http://www.business2sell.com.au/ has to offer. There is a huge range of businesses for sale listed, by both owner operators and business brokers. STB2S090309

Interesting Stuff, Marketing businesses for sale attitude

One of the best things about Google Adwords is you can test and measure your advertising messages quickly and for little cost.  Why not invest 10% of your print budget in Adwords testing and reduce the risk of an ad bombing?

With print advertising you write the copy, select the graphics elements get it typeset, send it off to the publishers and several weeks later you wait for the phone to ring. It’s very hit and miss.

The trouble with PR and advertising professionals is they have a very similar mindset. They’ve been over-educated and often can’t relate to their target markets. This is often called the curse of knowledge.

Here’s a thought … why not use Google Adwords to test headlines and then use the best performing headlines in your print and direct mail campaigns?

You could also use this technique test headlines for media releases.

The theory is that Google Adwords is a perfect market for testing. What you think is a great headline may not be so in the marketplace.

By testing different headlines, and only headlines, for you will have valid data to base advertising decisions on.

Once you have the best headline sorted out, then you can test body copy. Admittedly you only have 2 lines of text to play with, but those two lines could be the lead sentence or paragraph for your print or mail campaigns.

Does this make sense?  Comments and Stumbles please.

Contribution by web design brisbane

Google, Marketing advertising, adwords, copy writing

While times are tough, online advertising spend has increased “Online advertising is surpassing $1.7 billion for the 2008 calendar year, representing an increase of $364.25 million or 27% year-on-year growth according to figures released today by IAB”. Clickfind is the first Australian business directory to help fellow Australians out in a time of need by offering free online advertising accounts to promote their business online for a limited time.

Clickfind is helping out by completely removing its already low monthly fee and allowing any Australian business who is experiencing hardship to advertise online for 3 months at no cost at all. Contrary to other business directories, a clickfind listing also allows advertising of products and services online.

To sign up just email free-2009@clickfind.com.au and we’ll send you further instructions via email, if you make a donation to the Victoria Bush Fire appeal http://www.redcross.org.au/default.asp let us know and we’ll provide a 12 months listing. This promotion is valid for 2 months.

Marketing advertising, internet directory, Marketing

Most awnings work as exterior awnings, protecting windows, entries and floorspace from the elements and providing privacy. In residential buildings, awnings are usually found in backyards for entertaining guests, covering parking spaces, and on windows along the side of the home. Awnings are also installed on the exterior face of the buildings, above either doors or windows, or on top of areas along footpaths. You will also often find awnings installed outside restaurants to increase the usage floor space in poor weather.

Awnings installed in the backyard protect people from the harmful effects of ultraviolet rays on hot sunny days. They also provide protection from rain, hail, and other elements during bad weather. Awnings are also mounted over open balconies and patios to offer relief from the elements. Awning can also be used as temporary or permanent car parking shades in open areas to protect the interior of the cars from fading.

Small sized lightweight exterior awnings are usually made from aluminum or hollow galvanized iron sectional frames and tough fabric or canvas roofs. More recently awnings have been made from high-tech polycarbonate materials. These polycarbonates can be tinted to keep out UV light but allow in light. They are also very tough and shock resistant.

Larger awnings can have roofs made of aluminum slats. They are designed to be durable, strong, and have the ability to withstand winds and storms. They are an ideal choice for those who wish to cover a relatively large area and prefer a heavy-duty structure. However, the disadvantage to awnings with metal slat roofs is that it can get noisy as a drumbeat during rain and storms. Also, aluminum awnings offer only limited sizes for selection and are usually difficult to customize.

Awnings made from cloth and canvas, on the other hand, are available in countless colors and designs. They can be easily customized to the required size and shape, so consumers can always find one that matches the exterior of the home. These types of awnings are cheaper than awnings with metal slat roofs. They are also relatively less resilient to adverse weather conditions and the color of the material will gradually fade over time due to the sun’s ultraviolet rays. Also, awnings made from vinyl, canvas, or cloth require more maintenance and have to be regularly cleaned to avoid permanent stains and mold growth.

Sunstate awnings is Queensland’s leading supplier of patio awnings and canvas fabric awnings. For a great deal on awnings, call or e-mail Sunstate today.

Marketing awnings, canvas, fabric

If you are looking for a business for sale, visit business2sell.com.au

This web site is for buyers, sellers and business brokers. Categories include food, retail, automotive, transport and every other imaginable category. There’s businesses for sale there at all levels of investment.

With the uncertain economic climate it make sense to investigate owning your own business.

Although running your own business can be very hard work, your future is very much in your hands. With the risks involved often go the rewards.

According to the ABS, in 2006 there were over 1.12 million small business in Australia employing a total of over 2.5 million people.

Small business is an attractive option for those who want to leave the corporate grind and build an asset that they can pass on to generations.

Business2Sell.com.au is 100% free website for business brokers. Brokers can join the service and add unlimited businesses.

If you are and owner selling your business, a 3 month listing is just $45. Note that at the moment business2sell.com.au are running a special offer. If you get a listing with business2sell for three months, they will run your listing for unlimited time or until it is sold.

As a buyer, you can search by location, business type and keyword. You can also search by price range.

So if you are looking to buy a business, sell a business or if you are a business broker, visit business2sell.com.au today.

STB2S070209

Marketing broker, business, businesses for sale, how to sell my business, selling

Your brand image is primarily an emotional construct. Emotion is probably always more powerful in swaying people than reason, but people like to be able to rationalise their choices. This is where awareness of another advertising theory - the USP - can be helpful to you.

The USP, or unique selling proposition, formula was developed by Rosser Reeves, an ex-copywriter who became head of the Ted Bates agency in New York. He wrote an excellent book, largely dealing with this theory but also covering other aspects of advertising, called Reality in Advertising.

To establish your USP, you compare your product or service with your competitors. Then you determine one feature you have which no one else can offer. This is your unique selling proposition. It is this which you must promote single mindedly.

A 1987 issue of Marketing Week, the British trade paper, gave a wonderful example of how little the average marketing executive understands the phrases he deploys with such gay inconsequence. The subject was ‘Store credit cards’. A bank executive said: The whole point of a Marks & Spencer, Boots, Dixons or even Fortnum & Mason card is to bring people into the store - and to provide a bit of a LISP’ (my italics).

How a credit card can be a unique selling proposition when the same facility is offered by any number of retailers is difficult to comprehend. It reminds one of people who refer to things as being ‘rather’ unique, or ‘fairly’ unique. Here are some typical USPs:

‘Cleans your breath while it cleans your teeth.’

Colgate toothpaste. ‘The too good to hurry mint.’ Murraymints. ‘There’s more for your life at Sears.’ Sears Roebuck. ‘It ain’t fancy but it’s good.’ Horn & Hardarts. ‘The mint with the hole.’ Polo Mints. ‘It takes a tough man to make a tender chicken.’ Perdue Chicken

And, finally, another gentleman in the chicken business: ‘It’s finger lickin’ good.’ Colonel Sanders

One of the problems with the USP is that you sometimes have to rely upon some pretty trivial points of difference to arrive at your proposition - as you can see from the list above. And although, for simple products a good USP may often supply a successful selling idea, I think it is difficult to arrive at one for complex services such as American Express or The Consumers Association.

However, comparing yourself against your competition to discover what USP may exist is a great aid to clear thinking. For example, I was able to improve results for Odhams’ Kathie Webber Cookery Club by writing a headline which was simply a personal way of expressing a USP: `My cookery cards mean you control your weight without giving up luscious food you love to eat.’ This did well in the UK, and even in France, home of gastronomy. Moreover, subsequent approaches to selling this product revolved around this original thought. ====

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Marketing brand, branding, Marketing, selling, unique selling proposition, usp

Once you have decided on possible positionings for your product or service, it’s wise to research them and see which of them your market finds credible and appealing.

For instance, one of our clients sells a wide range of bedrooms and home hardware to the public through retail outlets. We wanted to find out what the right positioning for them could be - and then reflect it in their advertising.

Accordingly, a number of lines were written, each reflecting a different position. I am going to give you these lines with a brief indication as to how customers reacted to them. This should prove thought-provoking if you ever feel tempted to brag or misrepresent what you offer.

• ‘The best DIY store in town’ - consumers appreciated that the stores were not DIY outlets, so this was seen as inaccurate.
• ‘The ideal home improvement store’ - consumers thought this dealt only in superlatives, which were glib and self-congratulatory.
• ‘The store for top quality home improvements at value for money prices’ - customers thought this was not distinctive; it was overused phraseology; nor did it appear credible - people expect to pay a premium price for quality.
• ‘The home improvement store where service really is personal service’ - the idea of service was good news, but not enough; products had to be good, too. In any case, this claim was seen as something other stores like Marks & Spencer could make.
• ‘Find out what “the trade” has always known’ - people had mixed feelings about the trade. Some thought of it in association with craftsmanship; others thought of cheap workmanship and cowboy operators.
• ‘The store traditionally used by the trade’ - here the same negatives aroused by the previous trade line came up, though in a better sense because of the use of the word ‘traditionally’. One problem, however, is that the line implies such products need proper experience to install.
• ‘Made to last by us. Sold direct to you’ - this conveyed that the company was personally involved in the making of the products, as opposed to being an importer.

Moreover, the line was seen as patriotic, because it clearly meant these were British goods. It also conveyed craftsmanship, durability and the good value you get by buying direct. Readers also appreciated that the line was to the point, not gimmicky. This line came out on top.

Successful companies tend to have a clear positioning from which they rarely if ever deviate - and then only with great care. I make no apology for reintroducing American Express. It was positioned single-mindedly for many years as ‘the world’s most prestigious financial instrument for business travel or entertainment’. This positioning came out in everything American Express did. For instance, the letter sent out to market to new members which began: ‘Quite frankly the American Express card is not for everyone …’. This reflected the positioning so well that for many years in most countries of the world it was the most cost-effective direct mail used.
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Marketing branding, Marketing, positioning, product, sales

Marketing academics have noted increasing media fragmentation. In recent years, the role of advertising and promotion in the overall marketing process has changed considerably. The audiences that marketers seek, along with the media and methods for reaching them, have become increasingly fragmented. Advertising and promotional tactics have become more regionalized and targeted to specific market segments.

The extraordinary expansion of media options to reach niche markets has been fully documented. Along with the growth of products and services and the segmentation of types of consumers has come an extraordinary proliferation of media. There are new kinds of media, new developments in the traditional media, and new uses for media. Increasingly, the new media are tools for targeting rather than for saturating the mass market.

Information and the role of the marketing database In the information age marketers are not only focusing on analysis, but also understand the value of information collection.

In the past, direct marketing has been distinguishable from other marketing disciplines because of its emphasis on initiating a direct relationship between a buyer and a supplier, a relationship that until recently centered primarily on the exchange of goods and services. However, in today’s market, exchanging information is becoming almost as important as exchanging goods and services. With rising costs, crowded supermarket shelves, and over stuffed mailboxes, smart marketers are not just efficiently consummating a sale, they are also providing a chance for customers to communicate with them.

Of all these changes surely the most revolutionary is the ability to store in the computer information about your prime prospects and customers and, in effect, create a database that becomes your private market. As the cost of accumulating and accessing the data drops, the ability to talk directly to your prospects and customers — and to build one-to-one relationships with them — will continue to grow.

The new marketing landscape The effects on consumers of overwhelming change and the acceleration of change in our time have been brilliantly documented by Hugh Mackay in Reinventing Australia: So apparent is our national malaise that it has become fashionable to talk about the Age of Anxiety.

For people given to applying labels to decades, the 1980s was popularly described as “The Anxious Eighties” and there is no doubt that the decade lived up to the promise of that rather anxious label. Australia has not been alone in all this. All around the Western world, social commentators have been impressed by the rising level of angst over the past 20 years. The mind and mood of consumers in the 2000s provide interesting challenges.

The growing number of market segments and the simultaneous increase in available products have made marketing much harder. Manufacturers are in a quandary about what to produce; retail merchandise buyers are overwhelmed by the task of product selection; and advertisers feel swamped trying to convey appropriate messages to so many market segments about so many products …companies are grappling with the fact that mass advertising campaigns have become less and less useful in reaching diverse groups of consumers.

Marketers must now fight to establish the relevance of their products in an extremely noisy marketplace. The marketing future will undoubtedly look different in another respect as well: customer information technologies will change the relative roles of retailers, manufacturers, and media companies.

Retailers have a natural advantage because they can directly measure customer response and get first option at the broadest range of information. Indeed, point-of-sale scanning systems have already played a significant role in shifting power from manufacturers to retailers.

Most important, the balance of power between large and small companies will change. As customer information technology becomes more prevalent, only those companies that can invest the resources and show technological leadership will succeed.

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Marketing advertising, database, Marketing, media, sales, segmentation

It is said that an attempted suicide by a woman thousands of years ago gave birth to wine. This article looks at the fascinating history of wine.

While the origin of wine is still unknown to the world, ancient Persian fable credits a woman as the discoverer of wine. According to the fable, the woman lost to the King and wished to end her life by eating spoiled table grapes stored in a jar. The suicide attempt did not go as she planned; instead she got intoxicated and eventually passed out. When she woke up, she felt as if all her troubles had vanished and this event encouraged her to continue taking the spoiled grapes. So going by this pleasant story, one can say that wine is not an invention of man but was rather found by luck.

The history of wine is as old as the civilization, the agriculture and the man himself. Archeologists suggest that wine was discovered accidentally during 6000 and 5000 BC. in the Fertile Crescent area, a region in between the Nile and the Persian Gulf. Archeological evidence has uncovered the earliest European wine production from crushed grapevines in Macedonia 6500 years ago.

From the time of discovery of wine to this present date, wine has played a very crucial role in many rituals and customs of the society. . In the ancient Egyptian period, wine became an integral part of ceremonial life, mainly funerary ceremonies. Only the wealthiest Egyptians like the Pharaohs were able to enjoy wine. Wine was also common in ancient Greece and Rome and in many other Western European countries.

The Egyptian Era

Though scientists have identified a wine jar from Hajji Firuz Tepe in the Northern Zagros Mountains of Iran, the widespread knowledge of wine cultivation is believed to have come from ancient Egypt. The wine- making process was represented on tomb walls dating back to 2600 BC. Maria Rosa, a master in Egyptology says that wine in ancient Egypt was of great importance and only the upper class people and kings had access to wine. Rosa further points out that the ancient Egyptians labeled the wine jars with product, year, source and the vine grower’s name, but there is no mention about the color of the wines. A recent discovery has shown that the wines in ancient Egypt were predominantly red.

The Greeks

Arrival of wine making process in ancient Greece is not well documented; many believe that wine- making tradition was introduced to Crete by the Phoenician traders. Strong evidences of wine production have also been collected from Minoan Mycenaean cultures.

Wine was a very important trading article in Greece commerce. The Greeks were able to set up their colonies throughout the Mediterranean and this in turn eased the export of Greek wines in the region. The Greeks learned how to prevent wines from spoilage by adding different herbs and spices. Wine in ancient Greece was stirred in a bowl before drinking.

Apart from trading, the Greeks used wine in the field of medical sciences. One of the well known medicine practitioner, Hippocrates, also known as the “Father of Medicine” studied wine extensively for its use in medical sciences, specially to cure fever, convalescence and as an antiseptic. It must be mentioned here that the Greeks were equally aware about the negative health effects produced by drinking wine.

The Roman Empire

The Romans developed the viticulture (cultivation and study of grape growing) and oenology (the science of wine and winemaking). In the Roman Empire, wine formed a vital part of their daily meals as water could not always be trusted to be safe and healthy. During this period, wine- making technology became more established with a significant impact on the Roman business. The Romans developed barrels to store and ship wine, while bottles were used for the first time in the history of the wine world. The Romans are also known to have dissolved pearls in wine for their better health.

With the expansion of Roman Empire, wine production expanded to all of its provinces. During the Dark Ages when Roman Empire fell and when Europe passed through social and political turmoil, wine production was kept alive by the efforts of monasteries. Churches are known to have developed some of the finest vineyards in Europe.

Wine in Ancient China

Although wine was not much of a favorite of the ancient Chinese people, its production and consumption was popular in three different periods, mainly the Han Dynasty, Tang Dynasty and the Yuan Dynasty. In ancient China rice wine was not as much popular as the grape wine.

Wine in the Middle Ages and Modern Life

Wine became popular in the Middle Ages, it was considered as a social drink for all occasions. In the northern regions of the Europe where no grapes were grown, beer and ale were predominant and in the Eastern part Vodka was the preferred drink.

America, Chile, Argentine, South Africa, Australia and New Zealand that produce wide varieties of wines are considered as the New World Wine Producers. The products of these countries were not well known to the wine lovers until late in the 20th Century.

The industrial revolution in the 20th century has provided wine manufacturers with new technology and innovation that has made production much more efficient. Considerable R&D advances in viticulture and oenology have helped the present day manufacturers to produce more varieties of wines of much superior quality.

Southbank Institute of Technology (SBIT) conducts the government approved responsible service of alcohol Brisbane Queensland and an RSA course Brisbane. Visit today for details of online and classroom RSA courses.

Marketing

A good marketing advertisement pays attention to both content and layout. But always, always, always, compose the copy first. The design must reemphasize the strongest points in the copy, and never be created independently of it.

Otherwise, your stuff might look great but have too little substance, or have a visual message that conflicts with the copy, or force your most important points into some hard-to-read corner.

Copywriters often have a sense of good design, and prepare a rough layout for the graphic artist to work from (or, if the design is simple, actually create both elements together). But trying to fit text to suit illustration and design is a definite mistake.

The only exception is in a very small piece. In some instances, like a business card with a strong graphic, you may have a very clear idea of the look before you write the words. If the whole idea is to dominate the page with a graphic, such as your company logo, and fit in contact information around it, obviously the words come second place.

But always ask yourself if this card is doing the strongest selling job it can. Maybe you need a sales sentence and should shrink the logo down a bit unless your product, too, is graphically oriented. Make sure the graphic is appropriate to your message and if it is not, throw out the concept.

Effective Copywriting and Wonderful copywriting:

1. Catches the reader’s attention with something relevant;
2. Addresses the reader’s fears, anxieties, or aspirations;
3. Stresses benefits to the user, not the features that lead to those benefits;
4. Offers to solve the reader’s problem, in the most specific terms possible;
5. Gives the reader with a chance to acquire something of clear value, but only for a limited time;
6. Pulls the reader toward an immediate next step;
7. Shows the consequences of a failure to act;
8. Backs up claims with comparisons to the competition;
9. Includes solid, substantial proof of your claim by someone else (a customer, an expert); and
10. This should be obvious, make sure you provide the necessary order form, address, telephone number and e-mail to allow the reader to take action.

You may not get all ten in every marketing document, but aim to include as many as you can. These group together into several bunches.

Writing promotional material is both a science and an art. Doing your own press release or flier copy is pretty straightforward. But if you’re going to spend a lot of money doing a brochure or newsletter, make sure the copy is worth the investment.

Certainly you can try to do your own, following the principles outlined above. But before you print the final, try out the advertisement on people who will give you accurate and detailed feedback. Writers who sell are writers who revise, so be prepared to do several drafts. Then leave it for a few days and come back to it with a fresh mind.

Or call in outside help. Either outline the project to a writer and wait for a draft, or write the first draft yourself and then let an editor put the magic in it. Whether you or the outside consultant prepare the first draft, expect to play with it. Make sure each section uses strong sales language. Examine the different sections together, to see if they fit well and are in the right order.

Where do you find writers and editors? Get recommendations from other business owners whose marketing materials you respect. Look in the Yellow Pages under Editorial Services, Marketing Consultants, Public Relations, or Publicity. Or, of course, have a look on web sites like elance.com or getacoder.com

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Marketing

While visual design is crucial online, so too is the copy. It should not be neglected in favour of fancy slow-loading graphics.

Similarly, despite all your best efforts to optimise your site or search engine marketing strategies, if you don’t get the copy right you could see plenty of traffic but very low conversion rates. Rather than simply replicating your offline marketing collateral, copywriting in the online space needs careful attention if it is to address the different needs of your online customers.

While some of the same principles as print apply online, the interactive nature of online means the need to write with your online user’s behaviour in mind is paramount.

Headings
Arguably the most important aspect of online copywriting content, headings must be kept simple, relevant and grab attention. Think strong and engaging and make full use of your keywords in headings, particularly on the homepage.

Engage emotion
The most effective sites clearly identify the value proposition from the home or landing page. Write with your visitor’s expectations in mind — why are they online, why are they visiting your site, what do they really want?

The content on your homepage needs to resonate with your reader so they carry on to complete the desired action. A principle that applies both off and online is that if your copy emotionally engages the reader it transforms a passive reader into a proactive buyer.

Customer centric
Online users tend to be in information-hungry mode. They want to know what you can do for them, not all about your company, so tell them clearly what’s in it for them. Be generous with your information and highlight the fact that you have free content, top tips, a latest news section to build traffic to your site.

Most people go online to find information and research purchases, so if your information is free, useful and accessible it will help you to establish credibility which will do wonders for your brand and build repeat visits. By giving you will get back.

Benefits
Use the online space to communicate the direct benefits of your products’ features, don’t just describe the features, but build on how these will add value to them and their lives.

Answer these questions for your target market by always asking:

what’s in it for them?,
is it better value than our competitors product(s)?
is it more reliable?
will it make our customers lives easier?
how will it improve their lives?

You can go into a lot more detail online so don’t miss the opportunity to do so.

Keep it brief
However, while the online environment allows you to provide more information it also means seriously low levels of patience, so make sure you get to the point before your visitor clicks out of your site altogether. Use short blocks of text, plenty of headings, short sentences and clear link text that makes sense.

Use your copy to coax visitors along the site process and in action until the point of conversion or until they complete he desired action. Clearly articulate how easy it is to respond by communicating how simple it is to pay online, how quick delivery time is and highlight online cost savings.

Know your target market and who you want to attract. Make sure your copy style and tone connects with your readership if you’re an upmarket luxury travel agent, for example, you need the copy to reflect the lifestyle of your target market. Be relevant otherwise people won’t stick around for long.

Remember Keywords
Think carefully about your keywords, ie those that you optimise to drive traffic to your site. While popular keywords are likely to be used by many online players, if you pay careful thought and attention to keywords you can select niche ones that will see targeted traffic arrive at your site keywords need to be deftly woven into your copy, sp ~` as well as writing with the reader in mind you should always write with search engines in mind.

Consistency is key
Make sure the style of your copy is consistent, that it flows across the pages, talks directly to the user and is grammatically correct. Building and maintaining your customer’s trust online is intrinsic to effective online copywriting and it stands to reason that sloppily written and badly punctuated copy is not going to build much faith in your company or products. Checks f and double-check your website’s copy to ensure there are no embarrassing typos or lazy writing.

Build Trust
Consumer cynicism is at an all time high in the online environment - make sure you engender trust in your products via your copy or you could see sceptical consumer leave your web site swiftly.

Since anyone can establish a web site it’s important that you build trust online so that customers are happy buying or sharing data with you rather than deciding a big-brand competitor is a safer bet.

Once you have established trust they will buy from you and copy is crucial for reassuring online users. Make it clear that customers have a money-back guarantee, state upfront that postage and packaging is extra, and never forget to point them to an offline, bricks and mortar customer contact point.

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Marketing copywriting, seo